ICT (Creative iMedia)

Why should I choose it?

Digital Media is a key part of many areas of our everyday lives and vital to the UK economy. Production of digital media products is a requirement of almost every business so there is huge demand for a skilled and digitally literate workforce. This qualification will help students develop specific and transferable skills such as research, planning, and review, working with others and communicating creative concepts. The qualification’s hands-on approach has strong relevance to the way young people use the technology required in creative media, encouraging them to think creatively, innovatively, analytically, logically and critically.

What does the course involve?

The Level 2 Cambridge National Certificate in Creative iMedia is made up of three separate units.  

There are two mandatory units of study. R093: Creative iMedia in the media industry; In this unit you will learn about the sectors, products and job roles that form the media industry. You will learn the legal and ethical issues considered and the processes used to plan and create digital media products. You will learn how media codes are used within the creation of media products to convey meaning, create impact and engage audiences. You will learn to choose the most appropriate format and properties for different media products. Completing this unit will provide you with the basic skills for further study or a range of creative job roles within the media industry. This unit accounts for 40% of the overall grade. R094: Visual identity and digital graphics; Identity is a vital component of any business, product or brand. A visual identity communicates values and core principles to the consumer, user or customer. It makes a brand recognisable and helps sell a product or idea to a target audience. In this unit you will learn how to develop visual identities for clients. You will also learn to apply the concepts of graphic design to create original digital graphics which incorporate your visual identity to engage a target audience. Completing this unit will introduce the foundations for further study or a wide range of job roles within the media industry. This accounts for 25% of the overall grade.

There is one further compulsory units of study. R097: Interactive digital media; Interactive digital media products are found across the media industry, in games, websites and apps, learning and knowledge based systems, simulations and in commerce. In this unit you will learn to design and create interactive digital media products for chosen platforms. You will learn to select, edit and repurpose multimedia content of different kinds and create the structure and interactive elements necessary for an effective user experience. Completing this unit will provide you with the basic skills for further study or a range of creative and technical job roles within the media industry. This accounts for 35% of the overall grade.

What skills will I develop?

You will become very competent at using a number of different computer applications to perform a range of tasks.  In addition, you will develop important personal, learning and thinking skills, including time management, working within a team, prioritising tasks and reflecting on work you have completed in order to make improvements